Show publisher information You're not alone! Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. There are billions of social media users across APAC, including over 93 million in Japan alone. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. It will have 60% more users than Snapchat and twice as many as Twitter this year. Well, once again, the data holds some surprises. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Use Ask Statista Research Service. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Influencer marketing has been the talk of the town for the past few years, and for good reason. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . New White Paper: Game Apps in Japan download for FREE >>. Topics Social Media Users Social Media Usage Worldwide Executive Summary YouTube is the most popular, with 94.2% of internet users using the platform. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Social media statistics for Thailand in 2022. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. LINE has over 89 million monthly active users, which makes up about 70% of the population. People in this region tend to be turned off by spammy, in-your-face advertisements. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. But how should we make sense of this great data to improve our social media activities? Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. 01 Mar 2023. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. To learn more, visit www.moengage.com. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. It requires dedication, planning, execution, and a genuine level of care. But fear not! Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. View all stats Browser In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. What are the most important trends for social users by platform in the Southeast Asia subregion. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. There are various popular social media platforms in Asia. Release date refers to the date of access. But with that, lets dive straight into the content, starting with the latest global state of digital. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. We are happy to help. And all thats despite long-running issues on internet access, speed, and costs. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. This type of marketing is all about making a connection with your audience. The top social commerce platforms in Southeast Asia (by country). In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Listen up, marketers! It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Get in touch with us. Client-only email newsletters with analysis and takeaways from the daily news. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. LINE is Japan's most popular social media platform. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. In-depth analysis, benchmarks and shorter spotlights on digital trends. 93.3% of internet users are on Facebook, while 86.2% are on LINE7. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. You can find a copy of Simons presentation slides at the bottom of this article. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. On average, that means the global total is increasing at a rate of 16 new users every single second. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Please create an employee account to be able to mark statistics as favorites. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Advertisers are Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. [1]Conversational commerce surging across Southeast Asia The favourite social media platforms of South-East Asia's young adults. It's safe to say that, 5. So why not give it a try for your brand? Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. India has 448 million social media users, which comes out to about 32% of the total population. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. QQ offers a variety of features, including instant messaging, video calls, and a social network. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Have you hopped on the social audio trend yet? Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. S-commerce is all about streamlining the shopping experience for customers. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. In some geographies, however, there are significant challenges. It's proven to be a highly effective way of reaching specific audiences. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT You only have access to basic statistics. You can only download this statistic as a Premium user. 1), WhatsApp (No. This text provides general information. Then you can access your favorite statistics via the star in the header. This is according to Hootsuite's report. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. How can you save money on eCommerce fulfilment? https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. 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